YouTube Hype is the latest feature designed to help emerging creators thrive on the platform. With millions of videos uploaded daily, smaller channels often struggle to reach new viewers. But now, YouTube is changing the game with a feature that allows fans to play an active role in the success of their favorite creators.
YouTube Hype is all about giving viewers the chance to “hype” up videos from channels with fewer than 500,000 subscribers. If a video is less than seven days old, fans can hype it up, which increases the video’s visibility on a new leaderboard.
The top 100 hyped videos of the week are showcased, offering a major opportunity for small creators to be discovered by a larger audience. This feature provides creators with a boost that goes beyond likes and shares, giving them the chance to stand out.
How YouTube Hype Works
The YouTube Hype feature is simple yet effective. Fans can hype a video up to three times per week, and in the future, YouTube plans to introduce an option where additional hypes can be purchased. This not only helps creators grow but also opens up a new revenue stream for them. What makes Hype even more unique is that it won’t interfere with a user’s YouTube recommendations or search results. Instead, it serves as a direct way for fans to support and elevate their favorite creators.
For creators, the benefits are clear. When their videos are hyped, they gain points, pushing them closer to a spot on the weekly leaderboard specific to their country. This exposure can bring in new viewers who may have otherwise missed out on their content. YouTube has also implemented a “small creator bonus,” a point multiplier for channels with fewer subscribers, ensuring that even the smallest channels have a shot at rising through the ranks.
Why YouTube Hype Was Created
The idea behind YouTube Hype stemmed from a desire to empower fans to be more involved in the success of their favorite creators. According to YouTube’s research, over 75% of viewers expressed interest in helping small and medium-sized creators grow their channels. The Hype feature addresses this need, offering a more interactive and engaging way to support creators, especially for the younger audience. In fact, during early tests of the feature in countries like Turkey, Taiwan, and Brazil, 30% of the users were between the ages of 18 to 24, showing a strong engagement from younger viewers.
Fan and Creator Interaction
One of the most exciting aspects of YouTube Hype is the interaction it encourages between fans and creators. Instead of simply watching or liking a video, viewers now have the opportunity to contribute directly to a creator’s growth by hyping their content. The leaderboard, combined with special badges for top-hyped videos, helps creators gain visibility while showing fans which content is receiving the most support.
This connection between fans and creators strengthens the sense of community on YouTube. Fans can feel like they are part of the creator’s journey, actively contributing to their success. As one early tester of the feature put it, “I love that I can directly support the creators I care about. It feels like I’m part of their journey.”
The Future of YouTube Hype
YouTube Hype is still in its early stages, but it’s clear that the feature has the potential to significantly impact how creators build their audiences. The current beta tests in Brazil, Taiwan, and Turkey have already generated impressive results, with over 5 million hypes across 50,000 unique channels in just the first four weeks.
As YouTube continues to refine and expand the feature based on user feedback, more creators around the world will be able to benefit from it. Future plans include extending the Hype feature to additional markets and possibly adding more fan engagement options, further increasing the interaction between creators and their audiences.
The Impact of YouTube Hype: Empowering Creators and Fans Alike
YouTube Hype is more than just a fun new feature — it’s a game-changer for smaller creators looking to break through the noise. By giving fans a way to hype up their favorite videos, YouTube has created an exciting new pathway for emerging creators to grow their channels. With the Hype leaderboard, small creator bonus, and potential revenue opportunities, the feature offers creators a powerful tool to connect with new viewers and build their audiences.
For fans, it’s a win-win situation. They get to support the creators they love while discovering fresh content that might have otherwise flown under the radar. As YouTube Hype expands, it will be exciting to see how this feature continues to shape the future of creator success on the platform.
FAQs
Q1. What is YouTube Hype?
A1.YouTube Hype is a new feature that allows fans to hype up videos from emerging creators, helping them get more visibility and climb the leaderboard for greater exposure.
Q2. How do you hype a video on YouTube?
A2. Fans can hype a video if it’s less than seven days old and from a creator with fewer than 500,000 subscribers. You can hype up to three videos per week.
Q3. Will hyping a video affect my recommendations?
A3. No, hyping a video won’t influence your YouTube recommendations or search results.
Q4. Can smaller creators compete with larger channels?
A4. Yes, YouTube has introduced a “small creator bonus” that gives extra points to channels with fewer subscribers, helping them compete on the leaderboard.
Read also our article “Google Bard: A New Frontier in YouTube Engagement“.
