Driving into the Future with chatGPT: Mercedes-Benz’s Innovative In-Car Voice Assistant

Mercedes-Benz is partnering with Microsoft’s Azure openAI Service to integrate ChatGPT into its in-car voice assistant, offering a more interactive driving experience. The partnership showcases the automaker’s dedication to advanced technology and promises to revolutionize driving. The beta program for the integration begins on June 16 for select Mercedes models running the MBUX infotainment system.


Mercedes-Benz is making a significant leap forward in the automotive industry by integrating OpenAI’s ChatGPT into its in-car voice assistant. This move showcases Mercedes-Benz’s dedication to utilizing advanced technology, specifically ChatGPT, to elevate the driving experience.

ChatGPT and Mercedes-Benz: A Partnership Driving Innovation

Mercedes-Benz is collaborating with Microsoft’s Azure openAI Service to infuse the capabilities of chatGPT into its in-car voice assistant. This initial phase of chatGPT integration will be available in a three-month beta program for US customers in select vehicles, with the potential for a wider and more permanent rollout in the future.

Enhancing the “Hey Mercedes” Voice Assistant with chatGPT

Mercedes-Benz chatGPT

The integration of chatGPT is set to turbocharge the “Hey Mercedes” voice assistant. Instead of just processing simple and pre-programmed commands, the voice assistant, now powered by chatGPT, will be capable of engaging in natural conversations on a wide range of topics, including contextual follow-up questions. This means drivers can enjoy a more interactive and engaging driving experience.

Furthermore, Mercedes-Benz is investigating the potential of chatGPT plugins to facilitate tasks like making restaurant reservations or booking movie tickets through natural language, adding another layer of convenience to the driving experience.

chatGPT: Prioritizing Safety and Privacy

While the integration of chatGPT might raise concerns about potential distractions while driving, the voice-only nature of the system should help alleviate these concerns. In fact, it could even enhance safety by answering questions that drivers might otherwise be tempted to look up on their phones while driving.

Mercedes-Benz and Microsoft are committed to ensuring data protection with the integration of chatGPT. They assure users of Azure’s “enterprise-grade security, privacy and reliability”. However, it’s important to note that conversations will be stored in the Mercedes-Benz Intelligent Cloud, where they will be anonymised and analysed. This means users should be mindful of maintaining their privacy while using the system.

Participating in the chatGPT Beta Program

Mercedes-Benz chatGPT

The three-month beta program for chatGPT integration begins on June 16th and will cover select Mercedes models running the MBUX infotainment system. To participate in the program in a qualified model, users simply need to tell the car’s built-in voice assistant, “Hey Mercedes, I want to join the beta program.”


The integration of chatGPT into Mercedes-Benz’s in-car voice assistant marks a significant advancement in the automotive industry. It promises to revolutionize the driving experience, making it more interactive, convenient, and enjoyable. As we anticipate the broader rollout of this technology, it’s clear that the future of driving is here, and it’s being powered by chatGPT.

Source: media.mercedes-benz.com 

Read also our article “The Inexorable Advance of AI: Threat or Opportunity?“.

Jack Tahota
Jack Tahota

Meet Jack Tahota, a tech enthusiast originally from New York who now calls Spain home. With a career spanning numerous years, he has established himself as a professional IT journalist renowned for his thorough testing and analysis within the IT field. Jack's dedication to exploring the latest in technology has led to invaluable insights that he eagerly shares with his readers, making him a trusted source in the tech world.

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